Pre-Conference Focus Day
Tuesday, February 21
12:00 pm Registration & Networking
12:50 pm Chair’s Opening Remarks
1:00 pm Understanding the Evolution of Client Expectations to Offer Superior Value
Synopsis
- Discussing the importance of educating clients on computational design tools and the additional value they can offer
- How do you manage a situation in which the client imposes software data requirements that are outside of your skillset?
- Developing methods in which you can engage the client during the design stage in the redefined context of computation
1:45 pm Addressing Commercial Implications to Account for New Technology Adoption
Synopsis
- Understanding how to redefine your brand position and brand value after the adoption of new computation tools
- Finding the right balance between using computation to speed up processes while not losing a boutique ability to make customer tailored designs
- How does this reflect on your fee structures and how do you negotiate with your client?
2:30 pm Refreshment Break
3:00 pm Case Study: Leveraging AR/VR Type Technologies to Enhance Customer Experience
Synopsis
- Building the case for the usability of AR/VR technologies within the AEC industry
- Discussing the client goals and practical benefits that AR/VR technologies help towards achieving
- The Metaverse: How can it improve communication channels through VR exploration of projects during stakeholder meetings?
3:45 pm Audience Discussion: Exploring Different Types of Clients & Strategies to Manage Client Relationships
Synopsis
This audience discussion will give you the opportunity to share experiences with your peers and reflect on the focus day’s sessions.
- Evaluating the current level of computational design knowledge clients benefit from and how you go about familiarizing customers with new practices
- Understanding what resonates most with your client and how to leverage that in order to secure buy-in
- Brainstorming ways in which AR/VR technologies can create customer value and the immediate steps that should be taken towards their integration