Mark Rocha
Advanced Digital Technology Leader HDR Engineering
Mark Rocha is the Advanced Digital Technology Lead at HDR Engineering, where he spearheads the development and deployment of automation tools that enhance building engineering workflows. With deep expertise in C#, .NET, and the Revit API, Mark leads a team of developers to deliver impactful software solutions across a 1,300+ person business group. He evaluates emerging AI and machine learning technologies for strategic implementation and presents innovation opportunities to executive leadership. As a product manager and mentor, Mark drives digital transformation through scalable, data-driven tools that elevate design and operational efficiency.
Seminars
Tuesday 27th January 2026
Establishing Effective Automation Workflows to Maximize Efficiency & Drive Continuous Value
1:00 pm
- Examining how choices in project kick-off influence the long-term adoption of computational tools
- Identifying key practices that support evolution of design outputs to ensure maximum alignment with original design intentions
- Exploring methods to validate and evolve adoption to avoid loss of learnings to one-off implementations
- Balancing automation with engineering judgement to ensure quality and reliability whilst understanding limitations
