Train Staff, Gain Buy-In & Create a

Pro-Computation Culture on Your Projects

August 28-30, 2017

San Francisco

Day One
Tuesday, August 29

Day Two
Wednesday, August 30

Chair’s Opening Remarks

Case Studies to Prove the Business Case

Optimizing the Design of a Multifunctional Canopy, Factoring Sustainability, Roof Space, Material Use, Weather Protection, Cost & More


  • Hearing how a large number of variables were weighted to develop algorithms that outputted an optimal design and met the high expectations of the client
  • Understanding how site restrictions and data on the local environment such as sun locations influenced the canopy design
  • Leveraging a strong relationship with the owner and a collaborative project team to maximize the benefits of computational design on the project

Hearing Step By Step How Floor Plans have Been Optimized Using the Latest in Computational Design


  • Identifying the metrics that were selected to be improved such as access to natural light, optimizing views from windows and maximizing use of space
  • Considering how the user experience of a space is impacted by design and how computation can be used to improve what can be subjective metrics
  • Outlining the software choices, team workflow and methods adopted to bring the project to a successful completion: what was the measurable ROI?

Audience Discussion: How do you Generate Buy-In from Company Executives to Support & Fund Computational Design?


The audience will discuss this question in small groups, before opening the discussion to the wider audience.

Morning Refreshments

Time Saving: Assessing the ROI of Optimizing Designs & Automating Repetitive Tasks to Gain Buy-In


  • Comparing the time invested in creating computation tools versus the time saved in reducing manual tasks: how measurable is the ROI?
  • Assessing the optimized design delivered through computation against what would be possible through manual design iterations: what is the real world benefit to the owner, the architect and the contractor?
  • Attempting to quantify the actual monetary saving of computational design and communicating it in a way that inspire executives and project teams

Owner Perspective: Hearing How Computational Design is Being Adopted by a Major Construction Client

  • Caleb Wild Associate Facility Designer, Walt Disney Imagineering


  • Exploring the story of how computational design has been approached at Walt Disney Imagineering
  • Hearing some of the applications and case studies from their world famous resorts and theme parks
  • Audience Discussion: How does this compare with other experiences of working with owners?

Networking Lunch

Technology & Data Management

Comparing the Pros & Cons of Popular Software, Considering Functionality, Ease of Use & Level of Integration with Design Tools


  • Identifying the similarities and differences of popular tools used for computational design: which one should you use for each task?
  • Hearing what success has been achieved in integrating design tools such as Revit with computation tools
  • Compiling feedback for software developers in terms of what functionality and user interface improvements should be included in future software updates

Audience Discussion: How are Designers Gathering & Using Data for Algorithms: What is Your Source? How do you Check the Reliability?


The audience will discuss this question in small groups, before opening the discussion to the wider audience.

Afternoon Refreshments

Understanding How Tools such as Virtual Reality Can Provide Better Visualization & Feedback of Computational Designs to Further Inform Decision Making


  • Reviewing the current ways in which feedback from a model is communicated to the designer: how are the pros and cons of each design visualized and compromised?
  • Exploring how virtual reality can improve visualization of a vast number of design options so designers can further inform computation strategy
  • Imagining a future in which virtual reality and computational design are automatically integrated to give designers and clients real-time visualization of design options

Next Steps

Audience Discussion: Brainstorming Ways that the Computational Design Community can Share Ideas & Work Together to Drive the Industry Forward


This session will identify the top lessons learned from the conference, and discuss ways in which actions can be taken to adopt computational design in the industry. In addition, attendees will explore ways in which they can network and collaborate throughout the year outside of the conference

Chair’s Closing Remarks

End of Conference